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Privacy policy

Last updated: October 26, 2025

ADELINE TYLER (“we,” “us,” “our”) operates this store and website, including all related information, content, features, tools, products, and services (the “Services”). The Services are powered by Shopify, which enables us to provide these Services to you. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase from our website or otherwise interact with us.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

 

 

1. Personal Information We Collect

 

We may collect or process the following types of personal information:

 

  • Contact details: name, address, phone number, and email address.

  • Financial information: payment card details and related billing information.

  • Account information: username, password, and preferences.

  • Transaction information: order details, items viewed, cart activity, and purchase history.

  • Communications: content of messages or inquiries you send to us.

  • Device and usage data: IP address, browser type, and interactions with our website.

 

 

 

2. Sources of Personal Information

 

We collect information:

 

  • Directly from you when you create an account, make a purchase, or communicate with us.

  • Automatically through cookies and similar technologies.

  • From service providers and partners who help operate our store or advertising activities.

 

 

 

3. How We Use Your Personal Information

 

We use personal information to:

 

  • Provide and improve the Services. Process orders, payments, returns, and customer support.

  • Personalize your experience. Tailor product recommendations and on-site content.

  • Marketing and advertising.

    We may use your information to send promotional emails and display personalized ads across platforms such as Google Ads and Meta.

    We may share hashed customer data with advertising partners, including Google, to deliver relevant offers in compliance with Google’s Customer Match policies.

    This means customer data (like email addresses) may be securely matched with Google’s user base for ad targeting.

    You can opt out of such uses by contacting us or adjusting your ad settings in Google’s privacy controls.

    This data is collected and shared with Google in compliance with Google’s Customer Match policies.

  • Security and fraud prevention. Detect and prevent unauthorized or fraudulent activity.

  • Legal compliance. Meet legal obligations and respond to lawful requests.

 

 

 

4. How We Disclose Personal Information

 

We may share personal information:

 

  • With Shopify and other vendors who process data on our behalf (payment, fulfillment, analytics, marketing).

  • With advertising and business partners for marketing purposes, including Google Ads and Meta, in accordance with their privacy policies.

  • When required by law, or to protect our rights or others’.

  • With affiliates or as part of a business transaction (e.g., merger or acquisition).

 

We never sell your personal data.

 

 

5. Relationship with Shopify

 

Our store is hosted on Shopify. Shopify collects and processes data to help us operate our business. You can review Shopify’s privacy practices at https://www.shopify.com/legal/privacy.

 

 

6. Cookies and Advertising

 

We use cookies, pixels, and similar technologies to personalize your experience and measure campaign performance. You can manage cookies through your browser settings or by visiting Google’s Ads Settings.

 

 

7. Your Rights and Choices

 

Depending on your location, you may have the right to:

 

  • Access, correct, or delete your personal data.

  • Object to processing or withdraw consent where applicable.

  • Request a copy or transfer of your data.

  • Opt out of marketing communications at any time via the “unsubscribe” link in our emails.

 

We will not discriminate against you for exercising your rights. Verification may be required before processing your request.

 

 

8. Children’s Data

 

Our Services are not directed toward children, and we do not knowingly collect data from anyone under the age of majority.

 

 

9. International Transfers

 

Your data may be processed outside your country of residence. When transferred internationally, we use lawful mechanisms such as the EU Standard Contractual Clauses or UK equivalents.

 

 

10. Security and Retention

 

We implement reasonable safeguards to protect your data. No system is completely secure, so please protect your login information. We retain data only as long as necessary for business, legal, or compliance reasons.

 

 

11. Changes to This Policy

 

We may update this policy from time to time. Updates will be posted here with a new “Last updated” date.

 

 

12. Contact Us

 

If you have questions about this Privacy Policy, your personal data, or wish to exercise your rights, please contact:


Email: hello@adelinetyler.com

Address: 29 The Fairway, ENG, BN6 9JU, United Kingdom