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Born from chaos. Built for clarity.

BEAUTY TOOLS SIMPLIFIED.

CURATED BEAUTY TOOLS THAT PERFORM.

Adeline Tyler was born in the quiet frustration so many of us have felt — sifting through overflowing makeup bags, drawers crammed with tools we don’t love, don’t use, but somehow still keep. It’s the emotional weight of clutter, the overwhelm of too many choices before the day has even begun.

We knew there had to be a better way.

THE MISSING PIECE OF THE PUZZLE.

The Minimalist — our five-piece brush set — is a return to intention. Every brush has a purpose. Every stroke feels considered. It’s not about doing less. It’s about doing what matters, beautifully.

Crafted to meet the highest performance standards, our cruelty-free tools are designed not just to streamline your routine, but to calm it. To shift the tone of your morning from frantic to focused.

This is more than a brush set. This is a quiet rebellion against excess. A way to reclaim your space, your time, your peace.